Content Strategist (PL723)

Overview:

We are seeking a skilled Content Strategist for our client in the banking sector on a 6-month hybrid contract with a possibility of extension. The ideal candidate will bring deep experience in content development, brand alignment, and digital storytelling across web, social, and email channels. This is a hands-on role requiring strong writing skills, strategic thinking, and an understanding of performance metrics to guide content decisions.

Key Responsibilities:

• Develop and execute comprehensive content strategies that support business and marketing objectives

• Create and optimize content for web, social media, and email campaigns

• Ensure all content aligns with brand voice, tone, and messaging guidelines

• Use analytics and performance data to refine and improve content effectiveness

• Maintain and manage editorial calendars to ensure timely content delivery

• Collaborate cross-functionally with designers, developers, and marketing teams to support campaign execution

6 months duration

Location: Toronto, Canada ( Hybrid / occasionally working on site)

Qualifications:

• 6+ years of experience in content strategy, digital marketing, or editorial roles

• Strong knowledge of CMS platforms (e.g., WordPress, Adobe Experience Manager) and SEO tools (e.g., SEMrush, Moz, Google Analytics)

• Proven experience managing editorial calendars and analyzing content performance

• Skilled in creating multi-format content (e.g., articles, email, social copy, web pages)

• Excellent communication and copywriting skills with strong attention to detail

Bonus Skills:

• Basic design/editing capabilities using tools like Canva or Figma

• Experience working in regulated industries or with financial services clients