Lifecycle Marketing Specialist (PL722)

Paralucent is seeking a talented Lifecycle Marketing Specialist to join our team. In this role, you will be responsible for developing and implementing marketing strategies to engage customers throughout their lifecycle with our company.

• Plan and execute targeted marketing campaigns to drive customer acquisition, retention, and loyalty.

• Analyze customer data to identify opportunities for optimization and personalization.

• Collaborate with cross-functional teams to ensure alignment of marketing strategies with business goals.

• Monitor and report on the performance of marketing campaigns, providing insights for continuous improvement.

If you are a creative thinker with a passion for data-driven marketing and a strong understanding of customer lifecycle management, we would love to hear from you!

Marketer with lifecycle marketing experience Can do program level strategy & planning – client journeys & personalization design Experience with managing implementation/execution of client journeys (e.g., in Salesforce Marketing Cloud or comparable platform)

Location: Toronto, Canada (Hybrid / occasionally working on site)

• +6 years of experience in lifecycle, retention, or CRM marketing

• Hands-on experience with Salesforce Marketing Cloud, HubSpot, or Marketo

• Proficient in journey mapping, email automation, and triggered workflows

• Strong skills in segmentation, personalization, and A/B testing

• Working knowledge of HTML/CSS for email editing and responsive design

• Familiar with data analysis tools (e.g., Google Analytics, Looker Studio)

• Experience using customer data platforms (CDPs) or CRM-integrated tools

• Ability to design, implement, and optimize multi-touch lifecycle programs

• Strong understanding of customer journey strategy, onboarding flows, and loyalty campaigns

• Bonus: Experience with SMS, push notifications, or in-app messaging platforms