Director of Marketing (PL691)

We are looking for an experienced and results-driven Director of Marketing to lead digital lead  generation efforts and oversee a high-performing marketing team. This role is ideal for an experienced marketing manager with a proven track record in digital marketing, campaign optimization, and team leadership. The Director of Marketing will manage a Marketing Manager and a Marketing Coordinator, ensuring that all marketing initiatives align with business goals and drive measurable growth.

Key Responsibilities

• Digital Lead Generation: Develop and execute strategies to drive high-quality leads through paid

media, SEO, email marketing, and other digital channels.

• Campaign Management: Oversee the planning, execution, and analysis of digital marketing

campaigns to optimize performance and ROI.

• Team Leadership: Provide guidance, mentorship, and professional development to the

Marketing Manager and Marketing Coordinator, ensuring a collaborative and high-performing

team.

 • Performance Analytics: Track key marketing metrics, generate reports, and leverage insights to

refine strategies for maximum effectiveness. 

• Content Strategy: Collaborate with the team to create compelling content that aligns with

audience needs and supports lead generation efforts. 

• Budget Management: Allocate and monitor the marketing budget, ensuring efficient use of

resources to maximize impact. 

• Collaboration: Work cross-functionally with sales, product, and executive teams to align

marketing efforts with overall company objectives.

• 5+ years of experience in marketing, with a strong focus on digital lead generation, campaign optimization, and team leadership.

• Proven track record in B2B marketing, preferably within the fintech industry.

• Experience managing paid media, SEO, email marketing, and other digital channels to drive high-quality leads.

• Strong analytical skills with the ability to track key performance metrics and optimize campaigns for ROI.

• Experience leading and mentoring a high-performing marketing team.

• Ability to manage and allocate marketing budgets efficiently to maximize impact.

• Strong communication and collaboration skills, with experience working cross-functionally with sales, product, and executive teams.

• Expertise in marketing automation tools, CRM platforms, and analytics software is a plus.