Creative/Brand Strategist (PL614)

Location: GTA (Hybrid) Duration: Full time permanent Role Overview: We are in search of a highly creative and visionary Creative/Brand Strategist to aid in the development and implementation of brand strategies for our clients. As a Creative/Brand Strategist, your responsibilities will include conducting thorough market research, developing unique brand narratives, and creating innovative brand positioning strategies. Responsibilities: 1. Market Research: a. Conduct in-depth market analysis to understand industry trends, consumer behavior, and competitive landscape. b. Identify gaps and opportunities for brand differentiation. 2. Brand Narrative Development: a. Craft compelling brand stories that resonate with target audiences. b. Collaborate with creative teams to ensure consistent messaging across all channels. 3. Positioning Strategies: a. Develop brand positioning strategies that align with business goals. b. Define unique value propositions and key messaging points. 4. Campaign Ideation: a. Brainstorm and conceptualize creative campaigns. b. Integrate brand messaging into marketing initiatives. 5. Collaboration: a. Work closely with design, content, and marketing teams. b. Foster a collaborative environment to enhance brand impact. Qualifications: • 10+ years proven experience as a Creative/Brand Strategist or similar role. • Strong analytical skills and ability to translate data into actionable insights. • Excellent communication and presentation abilities. • Proficiency in brand development and storytelling. Why Paralucent? • Join a forward-thinking and impact driven team committed to innovation and growth. • Opportunity to make a significant impact on our clients’ success.

• 10+ years proven experience as a Creative/Brand Strategist or similar role. • Strong analytical skills and ability to translate data into actionable insights. • Excellent communication and presentation abilities. • Proficiency in brand development and storytelling.