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Creative/Brand Strategist (PL614)
Hybrid- -, Ontario, Canada
Job description
Location: GTA (Hybrid)
Duration: Full time permanent
Role Overview:
We are in search of a highly creative and visionary Creative/Brand Strategist to aid in the development and implementation of brand strategies for our clients. As a Creative/Brand Strategist, your responsibilities will include conducting thorough market research, developing unique brand narratives, and creating innovative brand positioning strategies.
Responsibilities:
1. Market Research:
a. Conduct in-depth market analysis to understand industry trends, consumer behavior, and competitive landscape.
b. Identify gaps and opportunities for brand differentiation.
2. Brand Narrative Development:
a. Craft compelling brand stories that resonate with target audiences.
b. Collaborate with creative teams to ensure consistent messaging across all channels.
3. Positioning Strategies:
a. Develop brand positioning strategies that align with business goals.
b. Define unique value propositions and key messaging points.
4. Campaign Ideation:
a. Brainstorm and conceptualize creative campaigns.
b. Integrate brand messaging into marketing initiatives.
5. Collaboration:
a. Work closely with design, content, and marketing teams.
b. Foster a collaborative environment to enhance brand impact.
Qualifications:
• 10+ years proven experience as a Creative/Brand Strategist or similar role.
• Strong analytical skills and ability to translate data into actionable insights.
• Excellent communication and presentation abilities.
• Proficiency in brand development and storytelling.
Why Paralucent?
• Join a forward-thinking and impact driven team committed to innovation and growth.
• Opportunity to make a significant impact on our clients’ success.
Job requirements
• 10+ years proven experience as a Creative/Brand Strategist or similar role.
• Strong analytical skills and ability to translate data into actionable insights.
• Excellent communication and presentation abilities.
• Proficiency in brand development and storytelling.
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